QUIET REVOLUTION
Lia was a key player in the launch of Susan Cain’s company, Quiet Revolution. Susan, an advocate for introverts, wanted to support the community of introverts brought together by her book, Quiet: The Power of Introverts in a World that Can’t Stop Talking, and her TED talk to help build awareness for the power of introverts and change the way families, schools and corporations engage with them. Lia helped launch the brand and several touchpoints for consumers including a media partnership with Huffington Post, a podcast with Panoply (debuting at #12 on iTunes) and an online class for parents of introverted children.
SADDLESHOE TOURS
Lia identified an emerging trend and conceived and founded NYC’s first-ever street art walking tour company, Saddleshoe Tours. Focused on helping people discover the world of street art and appreciate and pay more attention to their everyday surroundings, Lia’s tours were hand-picked as one of the top three art tours in NYC by CBS and were featured in Time Out New York. Her tours, rated 5 out of 5 on Trip Advisor, paved the way for a now-thriving street art tour industry in NYC.