LIA BUFFA DE FEO

J.Crew discovered artist Michael De Feo when he subverted one of their ads, painting his signature flowers over it and re-installing it in a NYC bus stop kiosk. The brand wanted to bring his signature florals to their product and marketing. De Feo was interested, but only if he could have complete creative control. Lia negotiated the terms of the partnership and helped secure a deal resulting in the creation of a line of shirts, paintings in the windows of all J.Crew stores worldwide and in-store signage and digital promotion for the collaboration. The partnership was a win-win. De Feo was given complete creative control and significant exposure, J.Crew windows received a lot of attention and the product sold-out quickly.

Susan Cain, author of the book, Quiet, knew that parents of introverted kids craved information and guidance about how to raise their child to harness their power and creativity. Lia negotiated a deal and oversaw production on a 9-episode podcast (in partnership with Panoply) focused on giving parents and educators the tools to empower quiet kids. The podcast debuted at #12 on iTunes and currently holds a perfect 5-star rating.

Orlebar Brown, makers of luxury swimsuits, wanted to bring the Slim Aarons aesthetic to their line of men’s swim trunks. The Getty Images licensing team wasn’t familiar with this type of a negotiation and turned to Lia to negotiate terms. What resulted was groundbreaking for Getty Images: a lucrative, exclusive partnership that—for the first-time—required the partner to provide attribution to Slim Aarons and Getty Images both on-product and in all marketing and promotion. In addition to sales success, the partnership piqued the attention of many media outlets including The New York Times and Town & Country.