A brand builder and revenue-generator, Lia has brought thousands of products to market generating hundreds of millions in revenue. An expert on the entire product lifecycle, from concept to launch, Lia understands what it takes to build successfully.

In addition to her business experience, Lia is currently writing a deeply personal memoir about her journey through infertility, pregnancy loss, and finally becoming a mother through surrogacy. Her book is an emotionally authentic account that speaks to the incredible resilience of the human spirit when facing profound grief and loss.

Originally from Brooklyn, Lia graduated from Duke University and has nearly 20 years experience leading teams and launching profitable products. She is a graduate of the prestigious Betsy Magness Leadership Institute, a 2018 Maker’s Award nominee for inspiring female leadership, and lives in NYC with her husband, daughter and their dog.

As one client stated, "Working with Lia is like a small college’s astronomy department getting a shot at using the Hubble Telescope." Both in business and in her writing, Lia is insightful, strategic and knows how to bring ideas to life.